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Frbiz.com Reports Hanwang Chairman Liu Yingjian: Paper Book Dying,an Exaggeration.

56-year-old chairman of Hanwang Science and Technology Liu Yingjian ramp sitting on the sofa, holding the latest issue of "First Financial Weekly." In front of the coffee table, a book open with, as if intended to remind the CBN Reporter: I am a HW Brands.

CBM reporter saw that he had just viewed the novel. But this is clearly not the intention to convey Liu Yingjian. The 56-year-old man, is doing business since the second big dream: to subvert the world of books and even the Chinese media industry, to enter the Global 500.

20 years later, the demise of paper books

He continued reading, "China Business Weekly", suddenly said, too bad, you have to do the contents of the Frankfurt Book Fair, book does not even lift their HW.

"Our book fair, but the main characters, for the country fight the light." He bit agitated. However, looking at a title, he was somewhat satisfied. It is entitled "2018, books, death."

CBN reporter quickly asked him: "how do you see this view?"

, "How do you see?" He asked.

This is clearly a bold prediction. Then press a definite answer: "It is not possible."

"Is a bit exaggerated." The chairman said. But obviously Afterward, he went on added: "I think 20 years is also similar."

In other words, even though 10 years later than predicted, but the paper or the demise of the outcome of the book. His reason is that over the years, a number of wider application of IT technology, as well as the speed of evolution has been exceeded expectations in consumption. Future e-books as popular as mobile phones, people can not escape.

Liu Yingjian traveled over Europe and the United States, Hong Kong and many other markets. Among them, the United States, Russia, France and other major countries to determine the market prospects of e-book layout, touched him. He said that Amazon, Sony, Google and other giants layouts fast. In Japan, the flat panel display technology has accumulated the most, many companies are secretly issued force, just a technical routes may differ.

As for the crazy Apple, Liu Yingjian it "eat less than say sour grapes." Prior to Apple executives said that the book has no future.

Liu Yingjian not shied away from e-book industry is currently popular resistance. Although some of the decline of traditional publishing business, but overall looked, many of the world market continues to grow. For example German publishing industry strong, but relatively conservative. At present, where the e-book content copyright, even higher than the paper books.

The process of digitization of content as well as the related issue of copyright protection, but also difficult. In many regional markets, including China, the book's copyright issues a lot of litigation. A few days ago, Google's actions have angered the Chinese writers and other public. He frankly stated this is a commercial self-awareness-raising process, with the music, video, and many, like the digital domain.

Prior to this, rumors that he had e-book cottage, "pound the table", but yesterday, Liu Yingjian is no longer being angry, he thinks this is not the company can not solve the problem, I believe only the forging of high-quality brand, the accumulated technologies and services to sustainable development.

E-book: Hanwang large-scale Platform

However, even if e-books can be popular, HW will certainly have access to market? In fact, many people think that HW do e-books, some scattered corporate resources. In the past it has failed the field of telecommunications industry experience.

"We do communicate a lot of loss actually." Liu Yingjian did not dodge. But he said the company's e-book business team, exactly, was with the communications business personnel team.

Liu Yingjian revealed that his venture into the field of e-books after the second dream about. "Initially, I wanted to hand bones, when studying in the university setting." He said that the dream of a few years ago has been completed.

A new dream, malpractices of the company into the world's top 500 listed. This was his company in 2006 announced the development goals, he was given cycle is 15 years.

However, if only through their business, would have difficulty to achieve, while the mobile phone, PC industry structure has long been settled, and very difficult to reshape. So he began looking for the "big industry." Finally, he thought of "electronic notebook", is based on HW's text recognition technology to people's writing manuscripts, by communications technology transfers to other terminals.

Liu Yingjian quickly to communicate the team switched over to this business, and even specially developed chip. However, the product will ship when he suddenly felt "too small" should be the result of "book", so to redefine the name was changed to electric paper books.

"Samsung did with us similar to that it has done a diary, but it was not changed into e-book." Liu Yingjian said the future of this product will be integrated in many applications, such as 3G capabilities. However, sources, HW co-operation with telecom operators, is very much in torture, about 9 months, participation in testing, the current results are not yet evident.

Moreover, 15 years later, e-books can really become a top 500 of the column Hanwang a key step do? Liu Yingjian stressed that this is a "big industry" must be able to support them.

At least for now, HANWANG growth of e-book business is amazing. Over the past year, company sales increased 150%, of which 50% or more from the e-book business, is already a "motor." So far, the highest in the domestic market first Hanwang sales, and in the world, it is also just behind Amazon, Sony. In 2008, Hanwang e-book sales figures for 0.

More and more competitors, Liu Yingjian not worried, but not afraid of those overseas giants. He said, "Amazon who" can only be effective in the English cultural circles, in the Chinese market to beat HW. Hanwang identify the core technology behind the Chinese, being an extension of content production, and with Hanwang online stacks. Coupled with upstream resources, channels of the terminal layout, a complete end, content, platform service model has been built to complete.

Liu Yingjian said he "was selling books of the bones," but so far largely remain in selling hardware, he believes, at this stage can be holding up in the past. In 2009, recruited more than 1,500 people in the planning, the vast majority of e-book business.

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